Japan-based social gaming giant GREE has partnered with the team behind an altcoin project. Here are the details…
Gaming giant partners with popular altcoin project
Japanese social gaming giant GREE, Inc. Layer1 announced that it has formed a strategic partnership with Blockchain “Sui” developer Mysten Labs. The partnership aims to validate Sui through GREE’s subsidiary BLRD PTE LTD. Also, the collaboration aims to accelerate the development of Web3 games using Japanese intellectual property (IP). Known for its achievements in entertainment, GREE and Mysten Labs, one of the pioneers of Web3, join forces with Sui to create innovative entertainment experiences.
Founded in 2021 by former executives of Meta (formerly Facebook) and chief engineer of the Move programming language, Mysten Labs developed the proof-of-stake blockchain “Sui”. Sui stands out with its consensus algorithms and innovative technology in data structure and provides a low-cost, high-performance Layer 1 Blockchain. The partnership aims to deliver new forms of entertainment using Sui and Japanese IP, leveraging GREE’s entertainment industry expertise and Mysten Labs’ knowledge in Web3. Through GREE’s subsidiary BLRD, various initiatives will be promoted for the development of Web3 games leveraging Japanese intellectual property.
Mysten Labs partnership is critical
Eiji Araki, GREE Director and Chief Executive Officer and BLRD President and Representative Director, expressed their excitement for the strategic partnership. Araki underlined GREE’s commitment to use the latest technology and deliver the best entertainment worldwide. He believes Web3 is the technology that will shape the next era. He sees the partnership with Mysten Labs as an important step forward for GREE. Combining Mysten Labs’ expertise in Web3 with GREE’s experience in entertainment will pave the way for unprecedented entertainment experiences.
Evan Cheng, Co-Founder and CEO of Mysten Labs, expressed his excitement for the partnership with GREE. Cheng believes Sui is the perfect partner for GREE, given the company’s impressive history in entertainment, gaming, anime and Metaverse. It looks forward to bringing outstanding new content to Sui through this strategic partnership. GREE and Mysten Labs share their vision of developing long-lasting services that appeal to the tastes of a multitude of customers through the development and operation of Blockchain games.
Web3 and Blockchain potential attract attention
The strategic partnership between GREE and Mysten Labs demonstrates their determination to explore the potential of Web3 and Blockchain technology. It collaborates with Sui and Japanese IP to create entertainment experiences. Meanwhile, they aim to revolutionize the industry and bring new crypto experiences to billions of people around the world. Founded in July 2022, BLRD aims to promote the Web3 business by leveraging the experience gained within the GREE Group. BLRD focuses on validator node operation and blockchain game development.
Founded in 2021, Mysten Labs has a mission to build the infrastructure that underpins Web3. Composed of programming and cryptography experts, the company aims to bring new crypto experiences to a global audience. Developed by Mysten Labs, Layer1 Blockchain Sui is designed to bring new crypto experiences to billions of people around the world. It offers high transaction processing capacity, low fees thanks to advanced horizontal scalability, and user-friendly features for developers and creators. In Sui, feature-rich on-chain assets allow the creation of definable and user-friendly applications.
