McDonald’s Hong Kong is presenting the Sandbox experience to celebrate McChicken’s fortieth anniversary.
McDonald’s Hong Kong chose The Sandbox to create their first Web3 experience, McNuggets Land. McDonald’s will celebrate McChicken’s fortieth anniversary with its Web3 experience.
McDonald’s chooses Hong Kong Sandbox
To celebrate the 40th anniversary of Chicken McNuggets, McDonald’s Hong Kong chose The Sandbox to create its first Web3 experience, “McNuggets Land”. This virtual world will allow users to take a tour of the secret factory and the history of the chicken snack, shop in a virtual store and customize their avatar. Users can complete missions and purchase virtual goods on the platform to earn rewards such as Sandbox’s token, SAND.
Sebastien Borget, co-founder and COO of The Sandbox, stated that the partnership with McDonald’s takes The Sandbox to a new level and takes another step towards mass adoption of the Metaverse.
McDonald’s plays a leading role in integrating technological innovations into its marketing strategies by continuing to engage with its customers and deliver unique experiences using Web3 tools. Like its past projects on NFTs, it aims to continue to make brands more connected to their customers using Web3 technologies.
