Kraken is organizing a new event in Formula 1 together with Williams Racing, one of the Formula 1 teams.
Kraken sponsored Williams Racing, one of the legendary teams competing in Formula 1, earlier this year. After the sponsorship, Kraken continues to add color to the world of motor sports.
Kraken prepares for US Grand Prix with Williams Racing Formula 1
Kraken is holding a new promotion in partnership with the Williams Racing Formula 1 team. In this promotion, participants will have the chance to choose an NFT that will appear on the race cars competing in the upcoming US Grand Prix. Kraken uses its Twitter platform to announce sweepstakes, and winners will be able to choose their favorite NFT from one of the two Williams Racing cars competing at the USA event on October 22 in Austin, Texas.
Earlier this year, Kraken announced plans to “show digital collectibles owned by KrakenNFT customers” on cars throughout the F1 season. These new promotional efforts aim to contribute to Kraken’s goals of increasing its customer base in the US and increasing earnings for the crypto exchange. While the regulatory environment for cryptocurrency exchanges in the US remains unclear, Kraken reported last month that its share of US trading volumes has increased significantly. Therefore, Kraken’s efforts to attract more customers in the US appear to be yielding positive results.
