The popular tea company Lipton stepped into the world of NFT with the world-famous artist Emre Yusufi.
With the “Chainick” work added to sculptor Emre Yusufi’s NFT collection named “Mighty Hercules”, tea was transported to the world of NFT. The work met with tea and art fans yesterday. Artist Yusufi also included a special piece for Lipton in this collection. Hercules character, which Yusufi brought together with many elements, is sipping Lipton brand tea, this time with Lipton yellow clothes and accessories specially for Lipton.
Çayını Yudumlayan Hercules!
Karşınızda dünyaca ünlü heykeltraş Emre Yusufi’nin (@emreyusufi) yeni NFT serisi “Mighty Hercules” (@Hercules2Mighty) ile birlikte Lipton için özel olarak tasarladığı “Chainick” 💛 pic.twitter.com/LL1pjyynP8— Lipton Türkiye (@LiptonTurkiye) June 13, 2022
Lipton Turkey CMO Benan Özer, speaking to Campaign Turkey, used the following statements: :
“It is very pleasant to collaborate with Lipton on NFT and art. Emre Yusufi is among the most famous sculptors of the art world with his works created with the character of Hercules, named after mythology, and his impressive vision. As Lipton, we took part in the Mighty Hercules collection he produced with Studio Bigger with an NFT piece. Chainick’s NFT piece features a Hercules sipping tea in a Lipton yellow outfit and accessories. Of course, it would not be possible without tea, which has always held an important place in culture in this series, which serves as a hyperrealistic canvas to describe the world we live in and where you can find many elements of our age.”
