Julius Baer, one of Switzerland’s oldest banking institutions, has launched a pilot program to offer Bitcoin services to wealthy clients.
As per a report by Bloomberg, wealth manager Julius Baer, one of the oldest banking institutions in Switzerland, has launched a pilot program to offer Bitcoin and crypto asset services to its wealthy clients. These services include advising, trading and investing. CEO Philipp Rickenbacher also spoke about the cryptocurrency market, saying he sees the current turmoil as a potentially “decisive moment” for the asset class.
In addition to this crypto service for its customers, the company also invested in SEBA Crypto AG, one of the two fully regulated crypto banks in Switzerland. However, it plans to conduct its own research for customers interested in cryptocurrencies, blockchain or decentralized (DeFi) products.
