In a groundbreaking move, Google announced a major update to its advertising policy that will go into effect on September 15, 2023. The tech giant’s new policy allows companies to advertise blockchain-based games featuring NFTs on its platform that do not contain gambling-related content. Thus, it will mark an important development for the crypto money and Blockchain-based game world.
Google takes a critical step for the cryptocurrency world
Google’s decision comes as part of a broader update to its cryptocurrencies and related products policy and aims to provide greater clarity and guidance to advertisers looking to capitalize on the rapidly expanding NFT and Blockchain-based gaming market. Under the revised policy, advertisers will be allowed to promote NFT games that allow players to purchase in-game items such as virtual clothing, weapons or armor to enhance their gameplay experience or progression. This move opens up exciting possibilities for game developers to reach a wider audience and showcase their NFT-powered gaming ecosystem.
However, Google takes a cautious approach when it comes to certain aspects of NFT games. Advertisers are strictly prohibited from promoting games that involve betting or depositing NFTs in exchange for a chance to gain real-world value, including other NFTs. This ban also covers social casino games that reward NFTs and ensures that such games are deported for advertising. In addition, Google maintains its stance against ads promoting “real money gambling” places, making it clear that such ads are not welcome on the platform.
Advertisers must be Google Ads certified
Advertisers wishing to promote gambling-related content integrated with NFTs must comply with the gambling and games policy and obtain the appropriate Google Ads certification. This certification process ensures compliance with Google’s advertising standards and local laws for specific targeted areas. A significant change in Google’s approach is the way it handles policy violations. Instead of immediately suspending accounts, Google will issue warnings at least seven days before any account suspension takes effect. This change is designed to give advertisers an opportunity to correct policy violations before they face more serious consequences.
Google’s updated advertising policy is in line with the July decision to allow Android users to download apps and games that make it easier to buy, sell and earn digital assets, including NFTs. The increasing acceptance of crypto-related apps and apps by tech giants like Google represents a significant shift in the industry. For builders in the blockchain and NFT playground, which is considered crucial to the widespread adoption of mobile accessibility, this change in Google’s policy is a tremendous step forward.
BTC and altcoin adoption on the rise
Industry experts have long championed the more accommodating policies of tech giants like Google and Apple and acknowledge their potential to take the adoption of crypto-based apps and apps to new heights. The digital landscape for NFT games is gearing up for a transformation as we approach September 15, 2023. Along with Google’s updated advertising policy, a wider audience will be introduced to the exciting world of Blockchain-based games, marking a new era where cryptocurrency, gaming and advertising intersect. This development is sure to spark creativity and innovation among developers eager to explore the limitless possibilities of NFT-powered games.
