Financial services giant Fidelity is contemplating whether to let individual brokerage customers trade bitcoin, according to a report in the Wall Street Journal, citing sources familiar with the matter.
This potential move follows BlackRock partnering with Coinbase to offer crypto trading to its institutional customers, a sign Wall Street continues to be attracted by crypto despite the horrible year for digital currency markets.
Earlier this year, Fidelity allowed corporate clients to add bitcoin to the 401(k) plans it manages for them.
Fidelity has more than 34.4 million individual brokerage accounts, according to the report.
This is a developing story and will be updated.
