Gamestop, which is known as the stock market legend of a period and the “breast shares ve and mainly the game retail company, was moved to headlines with crypto investment. The company has collected $ 1.5 billion in convertible bonds and plans to invest a significant portion of this fund to Bitcoin. This move of Gamestop points out that it takes its place among the companies that turn to digital assets by leaving the traditional retail area.
Gamestop Bitcoin Strategy became clear: Digital reserve will be created with funds from bonds
Completed on April 1, 2025, the sale of Gamestop’s safe was $ 1.48 billion after the transaction. Initially setting a target of 1.3 billion dollars, the company closed the sale of bonds by increasing 200 million dollars as a result of the intense demand from investors. Although the company said to the SEC, it is stated that this resource will be used for “general institutional purposes”, but it is clear that Bitcoin intake is included in this plan.
This orientation of Gamestop shows in the footsteps of companies that attract attention with their digital asset strategy, such as Microstrategy. Strategy is currently with over 500,000 Bitcoin, and the total market value of these assets has exceeded $ 45 billion. Gamestop wants to reshape the financial structure by creating a digital reserve with a similar model.
From retail to crypto: a brave but risky transition
This decision of Gamestop shapes not only the investment strategy, but also the company’s future vision. With the decision of the Board of Directors on March 25, Bitcoin and Stabilcoins were among the treasury assets of the company. Gamestop has a cash reserve of $ 4.77 billion. The directing of a portion of this reserve to the crypto reveals the company’s risk appetite.
However, this transformation process brings question marks. In particular, the closure of physical stores and the contraction on the retail side reveals that the company has difficulties in its basic activities. Bret Kenwell, one of the ethoro analysts, is quite striking: “If the future of Gamestop is to be shaped with Bitcoin, what will happen to the game retailer?”This interpretation has further exacerbate the company’s discussions on identity change. Investors approached the developments cautiously. The company shares increased only 1.35 percent after the news. However, in the long run, this strategic change can determine the fate of Gamestop.
