As it is known, today more and more companies have started to step into the metaverse. Finally, in Turkey, such a step came from the automobile manufacturer Ford. Ford Turkey integrates the Digital Studio application with metaverse.
Ford Turkey has established Turkey’s first digital studio on the metaverse with this application. The electric SUV Mustang Mach E, inspired by the iconic Ford Mustang, greets those who visit the ground floor of the Digital Studio in Metaverse. Visitors can access the website with detailed information about the vehicles by clicking on the vehicles. At the Digital Studio, the desired information can be easily accessed through Ford Turkey’s social media and website links.
Ford Digital Studio Metaverse, located in Decentraland, is located on an area of 6 parcels. Users entering Decentraland are required to type “goto 33.140” to go to Ford Digital Studio.
