Binance.US, one of the leading BTC and altcoin exchanges serving the US market, announced that it is officially listed on the platform of AdEx (ADX), heralding an important step for the digital advertising industry. Here are the details…
Binance US announced for this altcoin project
ADX token, a major player in the digital advertising space, can now be deposited on the Ethereum (ERC-20) network. With the ADX/USDT trading pair ready for use, the groundwork was laid for the start of trading at 12:00 on August 23, 2023. This move represents a significant milestone for both Binance.US and the vibrant AdEx community. At its core, ADX stands out as an innovative permissionless advertising platform that establishes an important link between content publishers and advertisers. What sets AdEx apart is that it is based on blockchain technology, which strengthens its function as a bridge between these key players in the advertising ecosystem.
AdEx is emerging as a cutting-edge web3 marketing platform that leverages blockchain and programmatic advertising to elevate the digital advertising experience. Through AdEx, Web3 advertisers gain access to a previously untapped market of potential crypto enthusiasts, fostering a symbiotic relationship between advertisers and users in the crypto space. Originating in 2017 as a decentralized ad exchange, AdEx has undergone an impressive evolution, evolving into a comprehensive ad protocol.
It has more than 20 thousand users
The platform has a thriving community of over 20,000 registered users and has processed billions of micropayments on Blockchain. Today, AdEx operates as a Demand-Side Platform that enables advertisers to buy traffic through SSPs (Supply-Side Platforms), bid in real-time, and leverage programmatic technology for effective campaigns. In addition, AdEx develops direct partnerships with premium publishers, facilitating seamless interactions between publishers, advertisers and end users.
At the heart of AdEx’s ecosystem is its native token ADX. This utility token plays an important role in various aspects of the platform, including rewards, governance, payment and staking. ADX ensures credibility of advertising campaigns by promoting validator uptime. The staking mechanism of the token strengthens the validator network: the more tokens staked, the more resilient the network becomes. ADX token holders can participate in staking to earn attractive rewards and actively participate in governance decisions. What’s more, advertisers find value in ADX for campaign payouts and enjoy lower fees compared to alternative payment methods. With Binance.US listing ADX, a new world of opportunities in Blockchain-based advertising is opening up.
