Pop superstar Madonna’s interest in NFTs emerged in March when she acquired the Bored Ape Yacht Club NFT.
On Monday, the singer released her own NFT series titled “Mother of Creation,” three digitally produced videos that recreate her as a nude woman giving birth to flora, fauna, and technology. The artworks are the result of a one-year collaboration with digital artist Mike Winkelmann known as Beeple.
Winkelmann, best known for selling an NFT for $69 million at Christie’s in 2021, said: “It’s a huge, crazy honor. I don’t cooperate much. “This is probably the only thing I will do for a very long time.”
Madonna and Beeple’s NFTs will be auctioned for charity via online marketplace SuperRare.
Madonna said in an interview that her first encounter with the concept of digital assets was her desire to explore what she saw, based on the belief and community elements that drive the NFT market. Beeple and Madonna developed three videos that show viewers an avatar of Madonna in a hospital bed, in a rusted vehicle, and in a forest giving birth to different organisms. The singer paired each video with the poem. Some of the poems belong to him and some to Mevlana.
Proceeds from NFTs will benefit three nonprofits that support women and children: Children’s Voices Foundation, which supports those affected by the war in Ukraine; City of Joy Foundation, which helps victims of violence in the Democratic Republic of Congo; and the Black Mama’s Bail Out foundation, which provides bail for incarcerated caregivers.
