Microstrategy has changed its brand identity to emphasize its commitment to Bitcoin and crypto currencies and will now operate under the name “Strategy ..
Despite the re -branding, the company’s basic activities do not change
According to the announcement made on February 5, the company’s business intelligence software and the strategy of enlarging the Bitcoin treasury will continue.
Microstrategy’s founding partner and Bitcoin defender Michael Saylor is known for his approach that puts Bitcoin at the center of the corporate treasury management. This strategy began to attract more and more companies in the technology sector. A call for a profit will be held on February 5, where more details will be shared about the company’s new brand transformation.
Other companies follow the pioneer of Microstrategy
According to Saylortracker data, Microstrategy currently has 471.107 BTC, and the total value of these assets exceeds $ 45.6 billion. This brings the company to the public company that holds Bitcoin the most.
Microstrategy’s Bitcoin -oriented treasury strategy and consequently the increase in stock price led to other public companies to have BTC in reserves.
Metaplanet, a Japan -based web3 -oriented investment company, announced in April 2024 that it would adopt Bitcoin as part of the treasury strategy. CEO Simon Gerovich announced that the company aims to accumulate 10,000 BTC by 2025.
Similarly, the Semler Scientific company announced that it was a corporate Bitcoin reserve in May 2024, after a 30 %increase in stock.
At the Bitcoin Conference held in Nashville in June 2024, Semler Scientific and Metaplanet executives stated that their companies were the “zombie company” before adopting Bitcoin. According to Michael Saylor, many S&P 500 companies are among the companies that do not have enough capital for growth.
Rumbles uses Bitcoin against inflation
The video stream platform, which supports free speech, announced that it plans to buy $ 20 million Bitcoin to take measures against inflation.
The company made its first Bitcoin investment in January 2025 just before the US President Trump’s start ceremony.
