Head of Innovation, PepsiCo Kate BradyIn his speech at the Consensus 2023 conference, he highlighted the urgency of regulatory clarity in the Web3 space.
Reddit, Starbucks, Nike, Adidas, PepsiCoand hundreds of brands over the past year as a way to deepen relationships with their audiences and customers. Web3And NFT benefited the ecosystem. However, Brady Consensus 2023In his statement at the conference, he said that regulatory enforcement activities in the US do not remove regulatory uncertainty, which is the biggest challenge for implementing Web3 strategies.
Kate Brady: Needs Regulatory Clarity
Head of Next Generation DTC Connections and Innovation at PepsiCo Kate BradyRegulatory clarity is needed to help recruit the next generation of Web3 consumers, according to .
“We have to restructure ourselves to comply with current regulations, and unfortunately these are outdated and based on the written securities laws of the 1940s,” said Kate Brady.
Serotonin CEO who agrees with Brady Amanda Cassattunderlined that regulatory clarity will bring growth.
Cassatt is the long-awaited and long-awaited statement adopted by the European Parliament last week. Crypto Asset Markets He pointed out that (MiCA) legislation makes a distinction between centralized and decentralized projects in this field. “I think we’re going to see some of the best, highest quality regulations coming out make that distinction, which is super cool and will drive people towards decentralized blockchain technology,” Cassatt continued.
NFToperating manager of platform OpenSea Shiva Rajaramansaid brands are making an effort to shift the language from crypto-specific terms to more general terminology to reach a wider range of customers.
rajaraman He said it’s critical for brands to find their own language and easy-to-use ways to reach new audiences. Rajaraman continued: “Maybe it’s about the intersection between a brand’s sewing and what they want their community to say and do. Start with that, and then try to position Web3 principles and artifacts on it.”
