global coffee company Starbucksis gearing up to introduce its Web3 initiative featuring coffee-themed NFTs.
in early 2022 Web3 Announcing its plans to enter the market, Starbucks aims to retain its customers and attract new customers. Starbucks’ first NFTs will not be limited to just a digital collection, but will provide exclusive content and benefits to their owners.
In pursuit of Generation Z with Starbucks Web3
The world’s largest coffee chain Starbucks keeps web3 news constantly on the agenda. This demonstrates the company’s commitment to the project. Believing that digital collection products can create an increasing business environment in its stores, the company announced that more news will emerge in 2022.
Details such as what Starbucks’ first NFT collection will look like, the special benefits it provides and on which blockchain it will be built are not yet clear.
Founder and CEO of Starbucks, who says the Web3 movement is part of Starbucks’ effort to attract and retain the younger side of its customer base Howard SchultzDuring the interview he said:
“We don’t want to be in a business where our customer base is aging and we have a situation where we’re less relevant to younger people,” the company said, “and it’s never been more relevant in our history than it has been.” to Generation Z today.”
