global coffee company Starbucksintroduces Odyssey, a rewards program that allows the purchase of digital collector’s stamps in NFT format.
When Starbucks announced its plans to launch an NFT collection in May that enables unique experiences, community building and customer engagement, a Web3 He gave tips on how to improve the experience. Starbucks named the user-oriented program it launched Odyssey.
Starbucks Announces Polygon-Based Odyssey App
Starbucks Odyssey, It has been designed to ensure customer-oriented and continuity. It will be used for customers to purchase collectible stamps in NFT format.
Starbucks startup Odyssey will also be built on Polygon’s Proof-of-Stake network, a scaling tool on top of the Ethereum network.
Customers will be invited to join the waiting list to gain access to Starbucks Odyssey starting today.
Founder and CEO of Starbucks, who says the Web3 movement is part of Starbucks’ effort to attract and retain the younger side of its customer base Howard SchultzHe previously said on the subject:
“We don’t want to be in a business where our client base is getting older and we have a situation where we’re less relevant to younger people. More than ever in our history, we are dealing with Generation Z today.”
