Travala Partners with Trivago to Expand Cryptocurrency Payment Options
Travala, an innovative travel platform that accepts payments in various cryptocurrencies, has announced a strategic partnership with trivago (TRVG). This collaboration enables trivago users to access an extensive inventory of over 2.2 million properties listed on the Travala platform.
When trivago users choose a hotel from Travala’s offerings, they will be seamlessly redirected to the Travala website. Here, they will have the flexibility to complete their bookings using popular cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), and a wide array of other digital currencies, as confirmed by the company in an official statement.
This partnership with trivago is not an isolated development for Travala. The platform has previously secured similar agreements with major travel search engines such as Skyscanner in September of last year and Kayak in November 2023. These collaborations significantly enhance the practical applications of cryptocurrencies in the travel sector, making hotel bookings and flight payments more accessible to crypto enthusiasts.
Founded in 2017 and based in Singapore, Travala also incentivizes its users to earn rewards in either Bitcoin or its native token, AVA. However, it is noteworthy that the value of AVA has experienced a significant decline of over 50% this year, following a peak of more than $3 on December 13 of the previous year.
Moreover, Travala is currently exploring potential acquisition opportunities after receiving interest from prospective buyers late last year. According to reports from CoinDesk, the company has been in conversations with various interested parties, including Booking.com (BKNG), the parent company of Kayak, which previously considered acquiring Travala but ultimately chose to withdraw from the process.
