Vodafone announced that it has opened its first store in the metaverse, with Vodafone Metaverse Store, which opened in Decentraland. With this step, the company became the first operator in Turkey to open a store in the metaverse in its sector.
Vodafone metaverse store visitors are greeted by personal digital assistant TOBi. The Metaverse store has special sections for Red and FreeZone products and services. In addition, the FreeZone Gaming section contains various content for game lovers.
Vodafone Turkey Deputy Chairman of the Executive Board Meltem Bakiler Şahin, who made a statement on the subject, said:
“According to research, the metaverse is on its way to becoming a large virtual universe with 8 trillion dollar opportunities for companies. is advancing rapidly. As a company that adopts a new generation retail approach, we care about being present in the metaverse as well. With the Vodafone Metaverse Store we opened in Decentraland, we became the first country among Vodafone Group countries to open a store in the metaverse and the first operator in the Turkish telecom sector to open a store in the metaverse. In this store, we offer our customers the opportunity to access our products and services in the virtual universe by providing a new generation digital experience. As Vodafone, we will continue to offer our customers the best digital experience in any environment.”
